Molecular Gastronomy, Molecular Cuisine and Molecular Cooking
International Wine & Food Society Journal, June 2009, pp 12/13
"... Blumenthalism is best defined as crude gimmickry." - p 13.
This is the first of several articles published in the journal of the International Wine & Food Society described on the "Society 2 " page on the horizontal navigation bar above. It is not a journal in the academic sense with papers with foot-notes/references/bibliographies at the end of each.
You may need to increase the size of the text by using the size button in the lower right corner of your monitor if it exists. Another way of making changes is to use the 'Control' and the 'plus' or 'minus' keys.
The journal editor added the pictures of Heston Blumenthal with arm in the air, and the lemon with test tube.
Near the foot of the first page, 'Blumenthalis' should read as 'Blumenthalism'